environmental awareness
In a world where sustainability is essential, we rely on deeply rooted environmental awareness. Our understanding of luxury is inextricably linked to protecting the environment. Therefore, we make every step of our production as environmentally friendly as possible to minimize the impact on nature.
A house founded on meaning.
Our mission
FAERELLI was created to define a new form of luxury, free from superficiality and status symbols. Our mission is to bring true meaning back to the world of jewelry and connect people with something deeper than fashion: the natural, incomparable power of the opal.
As one of the first companies to successfully process natural opals in series, we are making the impossible possible. We are shaping one of the rarest gemstones on earth into masterpieces that express identity – not possession.
Our mission is to preserve authenticity, craftsmanship, and truth in every step. Those who wear FAERELLI are not wearing an accessory, but a fragment of the earth, created for people who want to wear meaning, not status.
Luxury begins where authenticity becomes inseparable.
Values & Vision
FAERELLI represents a new form of luxury: serene, profound, and authentic. We believe in courage, originality, and that true elegance arises where one forges their own path.
As one of the world's first brands to process natural opals in series, we combine artisanal precision with a vision that extends far beyond jewelry. Our creations are fragments of our earth, made for people who want to wear meaning, not status.
FAERELLI is an independent house in development: internationally networked, founded by two brothers, and supported by partnerships built on trust. Our future belongs to those who believe in authenticity, innovation, and the power of the original.
THE FOUNDERS OF THE HOUSE
Theodor Kehler & Anton Kehler
FAERELLI was founded by Theodor and Anton, driven by the desire to restore a forgotten gemstone icon to its rightful place in luxury: the opal.
Together we combine Italian inspiration, international craftsmanship and the courage to redefine beauty.
What connects us is more than a family bond; it is a shared vision of authenticity, depth, and expression.
Our creations bear the marks of our travels: from Australian mines to Italian studios, from Dubai to Hong Kong. But the core always remains the same:
An uncompromising commitment to the original.
The idea
2020
Inspired by the film Uncut Gems , two brothers discover the raw power of the opal. From this fascination arises the first spark of FAERELLI – a vision of true luxury that is not feigned, but felt.
The first steps
2021
The world of opals opens up. Theodor and Anton begin cutting opals themselves, selling their first pieces, and establishing contacts with miners in Australia. Everything is done through pure self-initiative, without a budget, but with absolute determination.
The first shop
2022
FAERELLI enters the scene. The brothers open their first online shop, expand their network, and reach their first 1,000 customers. The brand takes shape, still small, but with a powerful spark.
International breakthrough
2023
The journey begins. Trips to Australia, Hong Kong, Italy, and Dubai provide access to the world's finest mines, cutting workshops, and manufacturers. FAERELLI has perfected what others have failed to achieve: unique opals produced in repeatable series without losing their natural identity.
The fire moment
2024
The brand is maturing. FAERELLI establishes partnerships in Santa Barbara, Palo Alto, Berlin, Dubai, and Singapore. The Solaris collection is created, the world's first collection featuring genuine, round opal spheres. Media, high-jewelry customers, and collectors take notice.
The year of expansion
2025
FAERELLI is going global. Waldorf Astoria Berlin, Elle, international jewelers, and over 2,500 customers: the brand is gaining momentum. The USA, Middle East, and Asia are becoming key growth markets. The vision is becoming tangible: the world's first global high-jewelry opal brand.
2026/2027
THE FUTURE OF THE HOUSE
Immersive Luxury
With the exclusive Apple Vision Pro team from Palo Alto, FAERELLI is developing the world's first high-jewelry experience that takes customers directly to the opal mines of Australia—an immersive journey through light, color, and origin. A luxury moment that no other brand offers and that, for the first time, makes the opal tangible as an experience.
International Expansion
With new concept stores in Los Angeles, Dubai, Singapore and Doha, FAERELLI is making its mark worldwide: minimalist Italian architecture, immersive light installations and curated high-jewelry spaces transform each store into an experience – not a shop.
High Jewelry & Collector
Limited edition high-jewelry masterpieces, rare museum exhibits from Lightning Ridge and exclusive opal editions for international collectors, precious rarities that are not only coveted but are becoming cultural symbols of a new opal era.
FAERELLI Foundation
FAERELLI is establishing its own foundation to support environmental projects, reforestation, and local mining communities. This initiative connects responsibility, heritage, and the future, demonstrating that true luxury also means impact.
